Data-driven designer delivering research-led, high-impact design.

Felix and I worked together on a major site redesign. I had full ownership of the website as Head of and Product Owner. As a flagship brand for our company, it was instantly pleasing and reassuring having the Head of design (Felix) as the lead designer.

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Right from the offset Felix’s presence paid dividends to the project. He took the entire team involved on a research journey to ensure he captured the entire needs of the users. I am very data led and it was therefore pleasing to see Felix as the same. He was a driving force in acquiring high quality user data. This was then combined with the stakeholder needs to compile a superb initial design.

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During the development phase, Felix was always on hand during sprint planning and articulated various aspects superbly to the site developers. This was something the developers remarked upon during the project.

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The end result was as close to what we wanted as possible:

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• High level UX
• Simplistic journeys
• Visually impressive - fresh and engaging but still on brand
• Commercial elements incorporated seamlessly to the design

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On a personal level, Felix was exceedingly enjoyable to work with. Always positive, always proactive, always mindful of timelines and respectful of everyone's time.

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To summarise, via the planning phase, the development phase and the final edits, Felix went beyond expectations. He played a pivotal role in the success of the project.

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Neil Smith

Director of Global Sports Betting & Data Ops

Better Collective - England