Felix - A Design Managers portfolio

Design leader driving brand, product, team and business impact.

(

ORIG.

2700 )

With 20+ years of experience leading global teams, building scalable design systems, and delivering measurable growth across brand and product - from strategy to execution.

Selected Projects.

( _u02.26 )

Carl Benz - LEGO® Speed Champions Minifigure

FUTBIN™ - Reimagining the World’s Leading EA SPORTS FC Platform

Bettingexpert - Rebuilding the World’s Largest Social Network for Sports Betting

Better Collective Brand Evolution - Redefining a Global Vision

Youbet - Building a Challenger Brand for the Danish Betting Market

Bedre Bustur (Better Bus trip) - A National Campaign to Reimagine Public Transport

Expertise.

( 001 )

DESIGN MANAGEMENT

I build, cultivate and manage design teams that foster collaboration, craft, and strategic impact.

( 002 )

STRATEGIC DECISION-MAKING

I facilitate direction and align people and perspectives to reach confident strategic decisions.

( 003 )

BRANDING

I create visual identities and develop brand systems that connect, captivate, and endure.

( 004 )

DIGITAL/GRAPHIC DESIGN

I craft scalable product experiences grounded in insight and strategy, that balance usability, strategy, and impact.

I build high-impact teams, brands and digital experiences designed to perform.

My design leadership consistently translates into revenue, retention, and operational efficiency.

I am not only a creative lead - I'm a DesignOps architect who turns fragmented teams into a strategic capability.

I design ecosystems, not logos - connecting brand, product, content, signage, social, and culture into coherent experiences.

One of my differentiators is insider understanding of audiences. I design from behavior first, pixels second.

Testimonials

Strategic design leader who cuts through ambiguity and accelerates progress.

Empathetic mentor who grows people, confidence, and high-performing teams.

Fostered a culture where people felt seen, valued, and inspired to excel.

Strategic design leader who cuts through ambiguity and accelerates progress.

Empathetic mentor who grows people, confidence, and high-performing teams.