Empathetic mentor who grows people, confidence, and high-performing teams.

I had the privilege of working closely with Felix while he served as my manager and Head of Design at Better Collective, and I can confidently say that he is an exceptional design leader whose impact has been both meaningful and lasting.

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Felix led and developed a global design department of more than 20 designers across multiple countries, establishing a clear and compelling design vision while putting in place processes that aligned the team’s work with broader business objectives. He oversaw high-priority initiatives from concept through delivery, managing timelines and resources, conducting reviews, and ensuring that every output met a consistently high standard of quality and effectiveness.

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One of Felix’s greatest strengths is his ability to collaborate across functions. He worked closely with analytics, user and market research, product owners, and senior leadership to ensure design was understood as a strategic driver, not just a delivery function. He is an excellent communicator, skilled at articulating design decisions and demonstrating how thoughtful design contributes directly to measurable business outcomes.

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On a personal level, Felix had a profound impact on my own development and on the growth of many designers within the team. He consistently invested time in coaching, offering clear and constructive feedback, and creating space for people to build confidence, take ownership, and step beyond their comfort zones. His leadership fostered a culture of trust, curiosity, and continuous improvement, shaping not only stronger designers but also stronger collaborators and critical thinkers.

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Any organization would benefit from Felix’s combination of strategic clarity, design excellence, and genuine care for the people he leads.

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Aleksandar Stanic

Team Lead Designer

Better Collective - Serbia